Deep Stambh is a project run by CCCI to provide expert advice to its members. The concept emerged during the tough COVID period when nobody had any clue about what will happen and what can be salvaged. During this toughest time faced by this generation, the CCCI Management came up with the idea of providing hand-holding support to its members. It was obvious that the ordinary members sailing through the rough waters were feeling awkward to discuss their financial or any other business related problems in the open forum like virtual meetings or monthly meetings. Assurance of confidentiality was necessary. CCCI has a band of expert professionals but the people needing their advice were not forth coming. Therefore the management decided to keep confirmed timing of Saturday for anyone who needed their advice. The members are required to enroll themselves 2-3 days in advance so that the experts would keep them available for the meeting. Members discuss their problem areas with the experts like CA, MBA, Advocates of Process engineers about finance, technical or marketing support at length. Many members are being benefitted by this project.